![]() ![]() All of the pieces are compatible with existing Overdrive cars and tracks, though the fastest and furiousest experience requires the new free Anki Overdrive: Fast & Furious Edition app. The kit goes up for pre-order May 16, priced at $170, a bit of a premium over the standard two-car starter kit’s $150 price point. And like Sphero before it, the offering borrows plot points from its cinematic inspiration, utilizing aspects of the film to build games around the storyline. The kits will ship with two cars, based on vehicles driven in the film by Vin Diesel and the Rock. We see this partnership as an opportunity to introduce Anki Overdrive to a whole new audience of racing enthusiasts.” “It is one of the most successful and enduring action franchises of all time, and one that has amassed a huge following globally. “For younger players, Fast & Furious is an aspirational brand,” Tappeiner says. It also thinks that the films are a solid match for its demographic. And certainly this marks a different approach than the one it took for Cozmo when it hired a number of Dreamworks and Pixar animators to concoct an original (albeit Wall-E-esque) story for its toy robot. It’s also an undeniable bit of synergy for a company that makes racing cars.Ĭo-founder Hanns Tappeiner tells me that the company has been searching for a good franchising team up for Overdrive. More to the point for Anki, however, it presents an opportunity for the line to have its highest profile platform since it made an early stage debut at an Apple event. The notable tonal shift of the films does, perhaps, put them in line with the higher end of Anki’s tween and younger teen demographic. That’s more of a byproduct of later films as the series jump the proverbial shark (or submarine), moving from car racing heist film to all-out action cartoon. Nor does it have the longstanding merchandising cache. The deal echoes the serendipitous team up between Disney and Sphero that brought the world the wildly popular BB-8 toy - though the Fast & Furious franchise doesn’t have quite the same sort of all-ages appeal as a Star Wars. In September, the company will be launching Anki Overdrive: Fast & Furious Edition, a racing kit based on the film series. The hardware startup’s robotic race car line Overdrive is getting a pretty high profile promotional boost in the form one of the most profitable franchises in film history. “Anki Overdrive’s revolutionary technology delivers a battle-race experience like no other, and we’re incredibly excited to introduce Fast & Furious fans to gameplay that delivers what they love and connect with most from the films - the characters, cars, and action.”Īnki Overdrive: Fast & Furious Edition will set you back $170, and will be compatible with the entire existing ecosystem of products.Before its adorable little robot Cozmo arrived on the scene, Anki was in the business of making smart toy cars. “Anki is at the forefront of robotics and artificial intelligence, and our collaboration for Fast & Furious will bring an all-new level of interactivity to the franchise,” said Manuel Torres Port, an executive vice president for Anki. Your favorite moments from the movies can be recreated in your backyard. In the game, you’ll be pitted against or ally with some of Fast and Furious’ most popular characters, including Dom, Hobbs, Letty, and Tej. ![]() Both supercars come complete with unique weapons, upgrades, sound effects, and controls. So what exactly can you expect to buy? The newest Anki edition features two robotic supercars based on two fan favorites of the film franchise: Dom’s Ice Charger and Hobbs’ MXT. ![]() Values rise for Japanese performance cars linked with ‘Fast and Furious’ĭwayne Johnson ‘not quite sure’ he’ll be in ‘Fast and Furious 9’īeginning May 16, you’ll be able to pre-order the toy cars, and in September, the products will be made available on store shelves in the U.S., Canada, the U.K., Germany, and Nordic countries. Fitbit Versa 3įast & Furious 9 release postponed as coronavirus fears grip Hollywood ![]()
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